HexaGroup brings the best balance of marketing and communications strategy, creative, analytics, tactical and technology expertise to clients worldwide.
Get a glimpse into our environment with HexaHumor. Each video entertained clients and offered a unique opportunity for team building.
HexaGroup is an award-winning digital agency that engages audiences, solves business problems and capitalizes on opportunities using our passion for technology and ability to produce great content.
Prepare to be entertained as you come along for the ride! You’ll get a good sense of our services and the exceptional creativity we craft into every project.
Euismod tincidunt ut laoreet dolore magna aliquam erat volutpat enim ad minim laoreet dolore magna aliquam erat volutpat enim ad minim veniam, quis nostrud exerci tation.
United States Steel Corporation, headquartered in Pittsburgh, PA, is an integrated steel producer with major production operations in the United States, Canada and Central Europe. The oil and gas division, U. S. Steel Tubular Products (USST), has been serving the energy industry since 1901 as North America's largest fully integrated tubular products manufacturer.
U. S. Steel Tubular was challenged with three main issues:
Based on U. S. Steel Tubular’s four main issues, our objectives were to:
HexaGroup’s main strategy was to develop a h4 business case in the favor of a microsite – USSTubular.com – independent of the main website and dedicated to the oil and gas industry.
The website is focused around website best practices:
The microsite creative message was specially adapted to the various audiences identified during the consulting phase of the project. The writing style follows the U. S. Steel brand guidelines, but the graphical interface favors large imagery and an innovative home page design. The Innovation and Technology Center is further proof of the importance of a unique look and feel to resolve the brand erosion issue encountered over the past years. While technical, the content was written to be readable and engaging implementing the SEO best practices with special attention provided to various HTML tags (H1, H2, H3). In addition, simple calls to action are present on each page, prompting users to experience the interactive tools and to contact USST for more information.
The website quickly achieved the following successes:
so we can provide the best possible user experience. This includes personalized content and advertising.