HexaGroup brings the best balance of marketing and communications strategy, creative, analytics, tactical and technology expertise to clients worldwide.
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HexaGroup is an award-winning digital agency that engages audiences, solves business problems and capitalizes on opportunities using our passion for technology and ability to produce great content.
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500% more leads. 35% less marketing spend.
UX/UI is the key component to success for all digital products and needs to be perfect for all types of devices, shapes and forms that seem to come out every hour. And that's no joke. Technology is taking us to new locations and pushing the envelope for what we can do. But no matter how great new software or a new device can be, it's all about the user experience.
At HexaGroup, we understand that user experience and interface are paramount for the success of new technology or software. We take a look at the wants and needs of potential users and work to create an experience custom tailored for them.
Our UX/UI process begins with research, as we familiarize ourselves with the ins and outs of your business, as well as your clients, and how they interact with your brand. We then prioritize key features that need to be highlighted in your product and evaluate what the user experience and interface should be based on user needs. Next, we plan how concepts can become a reality and bring them to life through visual design. Finally, the technical development takes place where we select technology platforms, integrate hardware and software, and test for quality assurance.
At the beginning of every new project, HexaGroup familiarizes itself with your business and clients. We go through a detailed checklist to understand your product, competition, audience and financial drivers. One of the most important factors we consider is the identity of your users and their habits when using technology. After all, UX/UI is unsuccessful if their needs are not met. We take the time to sit down with you, learn more about your targeted audiences, and pitch in whenever we see an opportunity for growth and new audiences.
We break down key characteristics of your audience and use this knowledge to guide us through the development of specific features to leverage your product while creating a user experience that feels native to them.
Some key features we develop and analyze regarding your business include:
Now the fun begins. After analyzing specifics of your business and targeted audience, we use brainstorming sessions alongside you to prioritize key features that need to be highlighted in your product. The UX/UI development process is intertwined with how your audience interacts with your product and therefore we analyze the interactivity of the design to make sure your product is responsive and secondhand in nature.
Through trial and error, concepts are turned into prototypes and the evaluation process continues. We select key features that stand out, and others that need work, and move along with creating the final product. Prototypes offer the first glimpse of what your final product could look like. The feedback gathered from testing these prototypes is invaluable as we conduct consumer interviews and other tests to understand what stands out to them. Prototypes come in all shapes and sizes, but they share the same goal — a glimpse of what could be.
Some key features we focus on include:
Throughout the development process, it is paramount to evaluate each iteration of your product to look for errors and new opportunities. Time is money and wasting time by making careless errors later down the road costs all of us. Errors are easily preventable if the time is taken to evaluate early. Feedback sessions with consumers and other key audiences provide the necessary knowledge we need to develop and customize the user interface and experience to fit their wants and needs. We analyze everything from demographics and location to buying habits and other key statistics to refine our approach to your product.
Some of the key features we focus on include:
Concepts and prototypes are great, but now it's time to work out and implement functionality features of your product. By conducting in-depth interviews and feedback sessions, we set out to answer how specific features of your product function, both technically and aesthetically.
Our approach to developing these designs rests on exceeding industry standards to offer easy-to-use and safe products your audience uses intuitively. Wireframes are designed to bridge the gap between conceptual ideas and physical products during the evolution of our designs.
Key features include:
Now it's time to bring life to your products, visually speaking.
Deciding on the visual elements and themes of your product is crucial and making a great first impression on the targeted audience is reliant on your product's ability to captivate their attention. Our expert graphic designers merge the strong technical foundation we have developed throughout this process with eye-catching and relaxing visuals that work within the parameters of the intended platform and display, such as mobile devices or traditional browsing experiences.
Once we agree on the graphics to be used, we begin implementing them into your product, one step at a time. We will now have a clearer image of what your final product should look and feel like.
Some key features during this process include:
At the end of the day, designing a sound UX/UI experience is at the core of your product and our computer engineers and coders meet with you on a regular basis to update you on the little details that can make your product a smooth experience for your audience. Collaboration is key between all parties. Our designers and coders stay on the same page during the development process.
Our expert engineers and coders are proficient in a variety of platforms and operating systems. Their ability to adapt to your needs and the platforms where you want your product featured is unrivaled in the industry. Creating a sound architecture for your product will enable it to last as long as you need it to. A strong infrastructure will also allow us to implement software updates regularly. You can rely on HexaGroup's internal engineering team to provide guidance and ensure your product is live, up to date and working correctly. We can also hand the reins over to you and work with your team to make the transition as seamless as possible.
HexaGroup's expert staff with over 20 years of experience knows that when it comes to technology, it's all about the user. Whether developing a website or mobile application, if the design doesn't attract and engage, the user will lose interest. Our UX/UI development process ensures this doesn't happen through a step-by-step approach that focuses on your objectives and the user's needs. Our portfolio includes websites, interactive tools, online portals, software applications and more, all created around our exceptional UX/UI development process to guarantee client satisfaction.
so we can provide the best possible user experience. This includes personalized content and advertising.